The Price Is Wrong
Understanding what makes a price seem fair and the true cost of unfair pricing
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About the Author
 
Sarah Maxwell, Ph.D. is an expert in fair pricing, with both academic and business experience in this field. She is an Associate Professor at Fordham University and is Co-Director of the Fordham Pricing Center.
 
Dr. Maxwell is also Associate Editor of the International Journal of Pricing and has written for a variety of publications, including the Journal of Business Research, Journal of Economic Psychology, and the American Journal of Economics and Sociology.
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Previously, Dr. Maxwell was a vice president of marketing for ARAMARK and consulted with divisions in Europe and Japan. She has also consulted and taught in several countries, including India, China, and Brazil.

 

Dr. Maxwell is represented by Jeffery McGraw at the August Agency.

 

To arrange an interview with Sarah Maxwell, contact Rose Carrano (rosecarrano@earthlink.net) Public Relations 646.638.2181 (NYC) or Amy Packard (APackard@wiley.com).